FutureTix provides consulting on ticketing practices and technologies for arenas, sports teams, universities, cultural institutions, and other attractions. Leveraging our years of ticketing industry experience and our proprietary analytical tools, we deliver strategic insight to our clients and drive smarter, more effective ticketing practices.

Dan Bartlett – Development Resource

Dan conceived of the SplitSeasonTickets suite of services as a part owner of San Francisco Giants season tickets. Dan built the services from the ground-up from a fans perspective. Using best of breed technology Dan has used his cross-functional skills to create fan-friendly sophisticated services that provide true results to professional sports teams.

Prior to SplitSeasonTickets, LLC, Dan was on the founding team of Intraware, Inc, a software services company. Dan helped Intraware grow from five people with a business plan to a large public company. Dan was an integral part of the development of the company’s architecture and systems and played a pivotal role developing all customer-facing applications. In addition, Dan has held high-pressure sales and marketing positions. Dan has computer science and political science degrees from U.C. Berkeley.

Contact Dan Bartlett: dan@splitseasontickets.com.


Bob Beatty – Senior Consultant

Dan-DeMato-photoBob is a third generation ticketing professional who has worked in the live entertainment industry for many years. He has experience in a fast-paced, high impact ticket sales and operations environment. In his most recent position, as Senior Vice President of Ticket Operations with the Madison Square Garden Company, Bob oversaw all aspects of ticketing for four company owned facilities, including the Madison Square Garden Arena, the Theater at Madison Square Garden, Radio City Music Hall and the Beacon Theater, as well as three professional sports teams, the New York Rangers of the NHL, the NY Knicks of the NBA and the NY Liberty of the WBA. Furthermore, to a lesser degree, Bob was also involved with ticketing at the Chicago Theater and the Forum in Englewood California. In addition, he also managed Cash Control and Disabled Services for each of the venues.

Bob Beatty was awarded the John P. Buschhorn Ticketing Titan Award at the 2015 FutureTix Ticketing Symposium in Chicago. In 2016, Bob was the recipient of the INTIX Outstanding Ticket Professional Award.

Bob attributes his longevity in ticketing to his ability to prioritize objectives, adapt to new and emerging technology, embrace change and maintaining a knowledgeable, well trained staff. Bob is very excited to join the Futuretix team and to add his years of experience to the Futuretix tool box.

Bob graduated from the State University of NY at Albany and currently resides on Long Island NY with his family.

Contact Bob Beatty: beatty@futuretix.com.


Kelly Brennan – Senior Analyst

Kelly BrennanAs Senior Analyst, Kelly Brennan’s responsbilities include, but are not limited to, analyzing client information, investigating potential opportunities as well as researching case studies, stats and staying up-to-date on current and upcoming products, services and best practices within the industry.  Additionally, for the last several years, she has managed the planning and execution of the annual FutureTix Ticketing Symposium and recently, over the last year, has begun to aid in the development and growth of the latest FutureTix initiative called the ticketingSOURCE Powered by FutureTix. From conceptualization, Kelly has helped define, construct, and continuously nurture this project, overseeing several areas including the coding / development as well as research and data entry, playing an integral role in bringing this concept to fruition.

Throughout her career with FutureTix, Kelly has had the privilege of working with clients such as the San Francisco Giants, Los Angeles Opera, New York Philharmonic, Washington Nationals, Los Angeles Philharmonic, Resch Center, Little League Baseball World Series, NCAA, Mayo Performing Arts Center and more, as well as several ticketing platforms and other third party suppliers. These experiences consisted of simple point ‘a’ to point ‘b’ type consulting to implementations and ticketing opportunities assessments, as well as market and gap analysis presentations. Kelly’s analytical nature, attention to detail, and growth within the industry makes her an asset to both FutureTix and the clients she works with.

Kelly has served on numerous International Ticketing Association (INTIX) committees, and is currently the Chair of the Member Connections Committee where she has pioneered the development of the INTIX Red Dot Mentor Program. Kelly has been nominated for several INTIX awards, including the INTIX Spirit Award and the Young Ticketing Professionals Award in 2016 and 2017.

Prior to working for FutureTix, Kelly worked as an educator specializing in instructing professionals on how to use technology to enhance the educational process for children. After researching and gathering data on new and innovative technologies, Kelly guided professional educators on how-to implement products as well as follow best practices to optimize time, efficiency and the student experience. During this time, Kelly hosted professional development seminars, speaking on topics such as social media, mobile technologies, instant live chat and more.

Kelly graduated from St. Joseph’s college located in Patchogue, New York. Through her educational journey, she has learned much about her passion for technology as well as for working with people. Kelly boasts “I’m just lucky enough to use my skills at a company I truly believe in.” With her position at FutureTix, Kelly will have the opportunity to use her technology background and strong people skills to ensure that all FutureTix clients continue to be completely satisfied.

Contact Kelly Brennan: brennan@futuretix.com.


Dan DeMato – Principal

Dan-DeMato-photoDan DeMato is the President and Founder of FutureTix, the premier consulting company in the United States that specializes in consulting on ticketing practices and technologies for arenas, sports teams, universities, cultural institutions, and other entertainment attractions. Along with managing his crew of industry specialists, Dan enjoys working one-on-one with clients to manage and oversee projects, guiding potential opportunities into successful ventures. With over 30 years of ticketing sales and operations experience, Dan often draws upon his secret weapon, a network of contacts that includes some of the most progressive and savvy ticketing professionals in the business. Dan puts both this wealth of contacts and his own experience at his clients’ disposal through FutureTix.

Dan started FutureTix in 2008; as he recognized the need for someone to help organizations, both venues and vendors, stay abreast of the latest technologies, determine which ones were right for them, and to create a roadmap to bring them to fruition. During this time he worked with organizations across multiple genres and explored various platforms and third party solutions, gaining invaluable insight into industry trends and best practices. As the President of FutureTix, Dan strives to remain true to his self-pledged obligation of being on the forefront of ticketing by offering innovative consulting services that lead to smarter ticketing both for his clients and their patrons.

Dan has served as a speaker at industry conferences, including INTIX, ticketing platform user conferences, college conferences, regional ticketing associations, NATB and the MLB business meetings. For the past several years, he has also had the privilege of hosting the annual FutureTix Ticketing Symposium which takes place in a different city each year, offering a one day educational and networking event to live entertainment professionals within the area. As a longtime member of INTIX, Dan has served on the Standards and Ethics committee and as a Board Member.

Prior to starting FutureTix, Dan had the opportunity to work with one of the finest box office crews in the industry, allowing him to enjoy many accomplishments while overseeing the ticket operations for the New York Mets. This fast-paced, high-tech environment processed in excess of 4,000,000 tickets in each of his last years and realized record setting ticket and ancillary revenues. At the New York Mets, Dan’s office ticketed World Series and National League Championship baseball; Rolling Stones, Elton John, Eric Clapton, Bruce Springsteen and Billy Joel concerts; as well as International Soccer and other events. He has conducted numerous multi-channeled high-volume single day ‘on sales’, many in excess of 150,000 tickets. For 12 years of his Mets’ tenure Dan maintained all aspects of an in-house ticketing system as a profit center, including product functionality research and development.

Contact Dan DeMato: demato@futuretix.com.


Tayra Lagomarsino- Project Consultant

Tayra has been leading marketing and sales initiatives in live entertainment for over 14 years. She was an early adopter of merging ticketing and marketing and as a result has been deeply involved in both box office and marketing operations (simultaneously!). She specializes in optimizing marketing and sales plans and resources to increase efficiency and revenues.

Tayra is the founder Neon Palm Tree which focuses on strategy and project execution for marketing, sales and ticketing to help brands, events and venues understand their customers, how to best reach them and obtain optimum results while fulfilling artists’, partners’ and stakeholders’ needs.

Prior to starting Neon Palm Tree, Tayra was the Director of Marketing for AEG Facilities, where she was responsible for directing the AEG Facilities Marketing Network in order to grow the profitability of arena events, increase positive venue branding, and implement new technologies and marketing programs. She aided venues with resources in analytics, digital marketing, website development, social media strategies and content, media buying, public relations, group sales, promotions, and grassroots campaigns. Additionally, she was the liaison for AEG Facilities with other AEG divisions, including promoter AEG Live, regarding marketing and communications.

Before relocating to Los Angeles with AEG, Tayra was Director of Sales and Marketing for the Orleans Arena in Las Vegas. She oversaw all sales revenues and operations including ticketing and food and beverage, as well as the marketing for the venue and its events. She also managed property wide initiatives for the Orleans Hotel, Casino, and Arena.

Tayra started her career as a promoter with FELD Entertainment with shows such as Disney on Ice and Ringling Bros. & Barnum and Bailey Circus. She orchestrated event marketing and development for multiple markets in the West and Mid-West regions. She analyzed each market and designed marketing campaigns, directed ticketing, staffing, media promotions, PR, group sales, and budgeting.

Tayra holds a Bachelor of Science in Business Administration from the University of Southern California’s Marshall School of Business. She is a founding member of the Marshall Honors Program and Marshall Women’s Leadership Board.


Ryan Meyer – Project Consultant

Ryan has more than 20 years of hands on experience brainstorming, planning, executing, and managing campaigns for sports and entertainment firms and franchises. He has demonstrated success developing relationships through leadership excellence in technology sales and services. With a proven ability to successfully analyze and think strategically while clearly identifying, achieving or exceeding the desired end result, Ryan’s core competencies include: client development, new sales, retention and growth of existing business, pricing and packaging, segmented marketing campaigns, database acquisition, social marketing, relationship building, and operations.

Most recently Ryan served as a Client Development Director in the Stadiums, Outdoor Sports, and Colleges segment of Ticketmaster’s North American Business. In that role, Ryan worked with over twenty clients including all of the major outdoor sports franchises and several colleges and universities. Previous to Ticketmaster, Ryan was the Vice-President of Support/MLB for Tickets.com, where he directed a team of twenty client support professionals and managed the ticketing services for seventeen Major League Baseball teams.

Prior to joining the primary ticketing vendor side of the business, Ryan held leadership positions in Consumer Marketing, Ticket Sales and Operations within Motorsports, Major League Baseball, the National Hockey League, and Division 1 College Athletics.

Ryan enjoys helping clients reach their strategic goals with an emphasis on using the latest trends in technology to achieve both short term and long term objectives. He currently resides in Port Orange, Florida with his wife, the Manager of Editorial Content for LPGA.com, and his two children.


Robert Rivera – Senior Consultant

robert_rivera_pro2-fb-300x300Charlotte-based Robert Rivera tags himself as an “Online Potentiality Consultant”. He specializes in social media management, web and mobile design/marketing, SEO, product strategy and road mapping for online and offline goals. Robert leverages simple psychology and consumer behavior techniques to increase customer satisfaction that ultimately drives revenue.

Robert believes that a business’ online potential, their successful online footprint, is achieved by providing positive customer experiences through simple technology solutions. He has leveraged his techniques in several verticals with great success and recognizes the ticketing space as a perfect fit for his solutions.

His accomplishments include being an Online Business Consultant with Ettain Group, a privately held award-winning IT services company that provides staffing, professional services and project solutions to companies throughout the Southeast. In this role, Robert worked with several clients on their e-commerce, web development and continuity/loyalty programs; high-profile clients include Lowe’s, Harris Teeter, YMCA Charlotte.

Since 2005, he has owned & operated Charlotte-based Business Consulting Firm Roberto Rivera Inc., offering businesses, startups and non-profits expertise and analysis regarding online multimedia growth and direction.

Previously, Robert worked with digital media content delivery service Muzak/Mood Media in Fort Mill, S.C., as Director of Technical Product Management. Here, Robert supervised North American Product Management and PMO departments that supported the company’s core music and voice systems and products. He also implemented an Agile/SCRUM SDLC (Software Development Life Cycle) to enhance a competitive, speed-to-market focused sales environment.

Other career stops include IT Project Manager for Duke Power and Bank of America in Charlotte; as well as a IT Project Manager/Business Systems Analyst with mortgage lender Equifirst and petroleum industry manufacturer Omntec Manufacturing.

Contact Robert Rivera: rivera@futuretix.com.


Joan Sullivan – Senior Consultant

Joan SullivanJoan is a seasoned ticket operations and guest experience industry professional. She has held various high level positions with ticketing companies, venues and college/professional teams. Joan has international ticketing and hospitality experience covering the Sydney, Beijing, and London Summer Olympic games. She is also possesses expertise in areas of accessibility and disability law as it pertains to sports/entertainment facilities and ticketing.

Joan joined Futuretix most recently from The Madison Square Garden Company where she was employed as a VP in the Facilities Division overseeing Disabled Sales, Services, & Programs; ADA compliance across company venues including Madison Square Garden, Radio City Music Hall, The Los Angeles Forum, and the Beacon (NY) and Chicago Theaters. Joan’s team also provided event and operational support for high profile events such as the NBA All Star Game, Pope’s Mass, MTV Video Music Awards, as well as the NY Knicks and NY Rangers. Joan played a key role in both the transformation of the MSG Arena and opening of the LA Forum.

Prior to joining MSG, Joan held a Sr Management position with Spectra Ticketing and Fan Engagement, overseeing a consulting group handling large projects for clients such as Fox Theater Atlanta, Michigan State University, Alabama, TCU, Providence College, and the Canadian Opera. Additionally she ran point on the company’s new CRM product implementations in the college athletics market.

Joan served as Sr. Director Ticket Operations at the New York Mets from 2008-2011, where she oversaw all aspects of ticket operations, fulfillment, plan renewals, and customer service for the ball club. Her arrival at the Mets coincided with the move to from Shea Stadium and the opening of CitiField. Joan championed business system implementations for the team including: MS Dynamics, F&B API, wireless turnstiles, Stubhub, barcoded media credentials, gift cards, and access control-systems parking. In 2009, she created the Ticket Services Department in response to a need to improve fan experience and game day operations efficiency. Joan’s team also handled sales and fulfillment of all non-baseball events such as Billy Joel, Paul McCartney, Dave Matthews concerts.

Prior to tackling the NY Mets role, Joan served as Sr Business Consultant for Ticketmaster/Paciolan and was tasked with managing projects for high profile clients such as the Charlotte Bobcats Arena, NY Mets, Portland Trailblazers, and Wells Fargo Center. She also oversaw Paciolan’s new ticketing system roll-outs in the Museums and Attractions market segment for Graceland, Pittsburgh Zoo, National Aquarium and the Pacific Science Center.

In 2002, the NFL came calling and Joan was hired by the Seattle Seahawks in a newly created role, Manager Customer Relations & Ticket Services. Her mission: to create a new Customer Relationship Department for the team and Century Link Field to to improve the guest experience, fan retention, and ADA compliance as well as managing season account services.

Prior to her stint with the Seahawks, Joan worked at the Naval Academy as Director of Ticket Operations and Customer Service under Jack Lengyel. In addition to handling ticket sales and operations for 8 ticketed sports, Joan handled compliance with contractual obligations for alternate site football games with host cities, convention bureaus and vendors. She also coordinated ticketing and event hospitality for the Secretary of the Navy, White House Protocol Office, Secretary of Defense, and congressional offices. Joan served as a key member of the Army-Navy organizing committees and the 2001 Navy Security Task Force.

Joan has extensive Olympics Games ticketing experience including both large sponsor programs and consumer sales and fulfillment. For the 2000 Sydney summer games, she handled ticketing for IBM’s international hospitality program. In 2008, she moved to Beijing in advance of the Games to oversee all ticket operations and distribution for Johnson & Johnson’s international sponsor and employee programs. In 2012, Joan was hired by Jet Set Sports as Assistant Games Time Manager to provide oversight of 20 local part time staff handling ticket fulfillment and customer service for the company’s consumer ticketing arm.

Joan began her career as a union game night ticket seller for the Los Angeles Dodgers as a means to help pay her way through UCLA. Upon graduation, she was caught in the “ticket web” and accepted a full time position in ticket operations and fulfillment for the Dodgers in-house operation. She was quickly promoted to Supervisor of Game Sales & Customer Service where she was responsible for the in-house operations of 40 ticket sales and customer service representatives.

Contact Joan Sullivan: jsullivan@futuretix.com.


Karen Sullivan – Senior Consultant

KarenSullivanKaren has recently retired from her position at the MetLife Stadium, where she had been employed for the last 4 years. She oversaw ticketing operations while helping to open the new MetLife Stadium which plays host to two NFL teams while also presenting various concerts, soccer games, college football and other events.

Prior to working at MetLife Stadium Karen worked at the Meadowlands, which includes Giants Stadium and Izod Center. She began as a part time ticket seller at the stadium for the Cosmos and moved into a full time position in 1981 when the Arena opened. During the ensuing years Karen has been responsible for the Box Office, Group Sales, the ADA, and Guest Services/Admissions Department, which includes the ushers and ticket takers. At the Meadowlands, tenants included the New York Giants and New York Jets football teams, the Red Bulls of Major League Soccer and the New Jersey Nets of the NBA. At both the Arena and Stadium, she also hosted many concerts, international soccer games, motocross and truck events, WWE wrestling, college football and basketball events as well as family shows such as the Circus, Disney on Ice, and Sesame Street, averaging approximately 230 events per year, with as many as 300 events in past years.

Karen has deep working ticketing and marketing knowledge regarding new venue opening, ADA, multi-tenant venues, concerts, pro sports, collegiate and family events, as well as a hands-on in-depth understanding of the Ticketmaster platform.

Karen is a holder of the prestigious INTIX Lifetime Achievement Award and has been extremely involved in the organization throughout her career, serving as Board Member and Chairperson. She is also an active member of Tri-Tix, a regional ticketing group. She is well known and respected as a leader throughout the ticketing industry and has been a part of the FutureTix Ticketing Industry Leadership Team (TILT) for the past several years.

Contact Karen Sullivan: sullivan@futuretix.com